Who Is Anna Bey?

From early beginnings to launching a company and powerful platform for female empowerment, elegance and femininity. Anna’s life is full of learnings and inspiration.

An educator and thought leader, Anna Bey has been gracing our screens, newspapers and magazines with pioneering ideas on elegant feminine empowerment. For those unfamiliar with her story, Anna is the founder of online finishing school. She is a certified image consultant and has a diploma in international etiquette and protocol, and has garnered a mass following in her niche across several platforms. Anna has always advocated for women of all backgrounds to refine their lives, embrace their elegance and femininity as well as fulfil their personal aspirations. But where and how did her story begin?

Though currently based in Geneva, Anna was born in Stockholm Sweden. It was in this progressive metropolis that Anna realised her disconnect from modern gender roles and the cultural contempt toward femininity and elegance. Growing up in a strict household, Anna was itching to travel and live a life of freedom and independence. After high school, Anna took off to Rome in what turned out to be an eye-opening gap year, which led her to pursue a life of fine-living and embark on a steady journey of self-discovery.

Ibiza, Malta, Latin America, Asia and London are some of the countries Anna called home at different parts of her journey. In Ibiza, she harnessed her skills in ballet and Latin dance to audition for the role of a dancer in one of the most exclusive night clubs – Amnesia. These experiences gained her an inside look into the lives of the affluent and elite. In Malta, Anna learned how to navigate and thrive in tight-knit elite social groups and also dabbled in a career in marketing. However, a destructive relationship with a popular Maltese DJ meant that a return to Sweden was needed, where she took a digital marketing course and cared for people with disabilities in the evenings. She steadily got back on her feet and eventually purchased a one-way ticket to El Salvador. Her south American tour continued with stops in Hondura, Nicaragua, Costa Rica, Panama and Colombia. Adventure, soul-searching, navigating social scenes and mastering latin dance were the main priorities on this three-month expedition. However, a marketing job called for her to move to London.

Though Anna didn’t know anyone in London, she quickly navigated London’s elite social scene with the help of her vast experience in high society. While in London in 2012, she also founded the JetsetBabe blog. She documented her elite experiences with the aim of inspiring other like-minded elegant women. In 2015, Anna took a break from her blog to continue soul-searching. It was then that she realised the importance of elevating her mindset, self-perception and surrounding herself with successful and genuine women. She found the positive influence of this new-found focus to be invaluable. She moved to Asia for a short period, but ultimately returned to London and continued blog writing and launched a Facebook group. She started her YouTube channel in September 2018 and quickly grew her audience with her unique content on all things elegance, femininity, personal development and high society. Quickly after gaining her audience, Anna also launched her online finishing school as well as her first course “The 7-Step Formula to High Society.”  Her latest flagship program is called “Secrets of the Elite Women.” To further enrich the quality of her content, Anna enrolled in the famous Swiss finishing school Institut Villa Pierrefeu as well as an image and colour consulting course in London. Her latest product, The A-List, is an online private members’ club aimed at uniting likeminded elegant women.

Now living in Geneva, Switzerland, Anna continues to create inspiring female content and lead as the innovator in her niche.


Anna Bey is hosting a FREE Workshop! 

“10 Brutal Mistakes That Show You’re Not Elegant – And How To Fix Them!” 

Join this brand new – For a limited time only! – workshop by visiting 

https://10elegancemistakes.com to claim your spot! 

Hurry up to register before doors close!

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Anna Bey is an educator in the elegant feminine empowerment space and the founder of an online finishing school for women. She can confidently call herself a pioneer in this genre because she was the first to be sharing content in this niche since 2012.

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Anna Bey is an expert on Modern Elegance™, upscale transformations, and leveling up, with over 150 million channel views. Since 2012, she has taught women how to develop a more refined personal presence and lifestyle inside the Anna Bey Academy, where she hosts her various classes and courses. Her publication features include The Times UK, Newsweek, New York Post, Cosmopolitan, and many more.

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