It’s true that I have made many videos on why I am not really a fan of fast fashion. Often the garments will be of poor quality which is very much not aligned with my teachings on Modern EleganceTM and looking classy. With their ever-changing lineup of tempting new fashions, fast fashion can encourage over-consumerism. And of course many of us now know about the problems associated with fast fashion and fabric pollution: the petroleum-based fabrics can cause all sorts of environmental and sustainability issues when they become waste, quite often after only a few wears because they can lose their once-appealing look as soon as they are laundered. There are other issues as well which I will not get into right now.
One of the main detractors to looking expensive in fast fashion is that clothes are quite frequently purchased for emotional reasons rather than necessity, hence a cute immediate look to grab the eye of the consumer is prioritized by the manufacturers over the integrity or long-term wear of the garment. Now, I am not saying that you should spend beyond your means. No. Many of my ladies who are buying fast fashion are doing this because it is budget-friendly, and this is a very normal and understandable reason.
But what if there was a way to solve this problem, at least somewhat, by slowing down fast fashion? What if there was a compromise? And what do I mean by that?
It is very possible to apply the same standards to fast fashion items like you to do premium or more expensive garments, and that is to look at how this item will serve you in the long term in your closet. By knowing what to look for and making sure that your fast fashion items adhere to standards that perhaps can be seen in better versions of similar items, you can get a lot more wear and for a longer period of time than just buying an item based on what it is and what it’s price point looks like. If you watch this video I will show you how I did myself this at Zara!
Another easy way to look at how a garment may hold up or be able to give you the kind of look that you would like is to go shopping with a likeminded friend who also wants to level up as well, as her focus will be on a high-quality look too. It’s always a little bit easier to have two sets of eyes critiquing an item, so make sure that you try the item on, and with your friend, look for the signs that it might be a good addition or replacement for a piece in your closet…or will wind up being something that you pass on? (If you need to find likeminded friends, be sure to add yourself onto the waitlist for alistapp.com so that you can be included in the next opening. You can also ask opinions from photographs in this club community.)
It can seem overwhelming when you see all the clothes from the fast fashion market, but remember: it is possible to still make your very best choices (and look expensive) with careful selection!
Zara links from my video:
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