How did Anna Bey start her business?

We all know Anna Bey as the founder of an online finishing school, teaching women how to become the most refined and elegant version of themselves. Everything manners, etiquette, style, mindset, fine living and more are covered in her comprehensive courses. But how did she start her business, an online finishing school, in the first place?

The concept

Anna first had the concept of sharing ideas on elegance, femininity, luxury lifestyle and class in 2012. She launched her blog, JetsetBabe, where she would post her elegant lifestyle inspiration, advice and learnings from her vast experience. She built her blog, and her following, over many years before she launched her Anna Bey YouTube channel in 2018. Her YouTube channel gave her a bigger voice, and allowed her to reach more of her dear elegant ladies. Today, her channel has over 1 million subscribers.

Transforming her skills
Anna has a background in digital marketing, she graduated from Sweden’s first digital marketing class. Anna  combined her digital marketing skills and her knowledge in the elegance niche to create her first course The 7-Step Formula to High Society. This was the first course to launch under her online finishing school. It has since been discontinued and replaced with a much improved Secrets of the Elite Woman course.

Taking a risk
Anna had never started a business before launching her online finishing school. She combined her knowledge and skills, took a risk and launched her passion business. Her mission has always been to inspire and teach women to become the best and most refined versions of themselves. Today, Anna works with her team to continue to innovate in her niche and products.

Anna Bey is hosting a FREE Workshop! 

“10 Brutal Mistakes That Show You’re Not Elegant – And How To Fix Them!” 

Join this brand new – For a limited time only! – workshop by visiting to claim your spot! 

Hurry up to register before doors close!

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Anna Bey is an educator in the elegant feminine empowerment space and the founder of an online finishing school for women. She can confidently call herself a pioneer in this genre because she was the first to be sharing content in this niche since 2012.

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Anna Bey is an expert on Modern Elegance™, upscale transformations, and leveling up, with over 150 million channel views. Since 2012, she has taught women how to develop a more refined personal presence and lifestyle inside the Anna Bey Academy, where she hosts her various classes and courses. Her publication features include The Times UK, Newsweek, New York Post, Cosmopolitan, and many more.


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